Referral Link Analytics
Referral link analytics built from scratch: one backend module feeding both a customer dashboard and an internal admin surface.
- Problem
- Companies sharing referral links had no view of which clicks converted, which channels worked, or where revenue leaked, and internal teams had no admin view either.
- Solution
- A single analytics module with per-click conversion attribution, channel click-through rates, revenue-leak aging and email/SMS delivery health, rendered in a customer-facing dashboard and an internal admin surface from the same data.
Impact
Customers see where their referrals come from and convert; the internal team sees delivery health and leaks across every company from one place.
~$3.9k132
What I did
- Modelled per-click attribution and revenue-leak aging in the backend module.
- Built the customer dashboard and the admin surface in React with TanStack Query and MUI.
- Closed a bonus rule that double-paid 132 users (~$3.9k), surfaced while auditing the data.
Built with · Python · FastAPI · PostgreSQL · React · TypeScript · TanStack Query · MUI